Petite liste de ressources utiles (et parfois amusantes)

Il m'arrive très souvent de tomber sur des ressources intéressantes que je mets de côté pour y accéder plus tard. En voici quelques-unes selon les catégories suivantes: Relations publiques, Médias sociaux, Blogues (Entreprise 2.0), Twitter, Facebook et Bonbons mélangés...

Relations publiques

Why the digital divide is death to your PR firm
http://www.convinceandconvert.com/pr-20/why-the-digital-divide-is-death-to-your-pr-firm/

Public Relations Under Digitalization (J. Grunig/Hong-Kong 2009)
http://www.prconversations.com/?p=592

The Barcelona Declaration of Research Principles
http://www.instituteforpr.com/digest_enty/the_barcelona_declaration_of_research_principles/
 
Using Web analytics in PR
http://www.instituteforpr.org/research_single/web_analytics_a_methodological_approach/

Are people just boring or bored (on creativity in Press releases)
http://www.newsvetter.com/2010/01/13/are-pr-people-boring-or-just-bored/

5 PR Nightmares that were handled better than BP oil spill
http://www.huffingtonpost.com/2010/06/14/5-pr-disasters-handled-be_n_611010.html

5 Lessons from Social Media PR disasters
http://www.theatlantic.com/business/archive/2010/03/5-lessons-from-social-media-pr-disasters/37977/
  
34 unforgettable posts for PR People ( Richie Escovedo)
http://nextcommunications.blogspot.com/2010/03/34-unforgettable-posts-for-pr-people.html


Médias sociaux

Charte d’utilisation des médias sociaux (Pierre Bouchard)
http://www.slideshare.net/PierreBouchard/essai-white-paper-copie

Media policies : the good, the bad and the ugly.
http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly

Apprivoiser les médias sociaux : nécessité pour les entreprises
http://www.journaldunet.com/ebusiness/expert/47770/apprivoiser-les-reseaux-sociaux---une-necessite-pour-les-entreprises.shtml

Social Media up 230% since 2007
http://www.informationweek.com/news/software/web_services/showArticle.jhtml?articleID=225701600&subSection=News

The future of the social Web and how to stop it (PARC)
http://www.slideshare.net/factoryjoe/the-future-of-the-social-web-and-how-to-stop-it-4105537

Which departement owns social media
http://mashable.com/2010/05/17/social-media-ownership/

Social Media Strategy Before Tactics (Lee Oden)
http://www.toprankblog.com/2010/04/social-media-strategy-tactics

25 women that rock social media
http://www.toprankblog.com/2010/01/25-women-that-rock-social-media/

Blogues (Entreprise 2.0)

Top Company Blogs Require Content Strategy, Expertise, Good Writing
http://www.conversationagent.com/2010/04/top-company-blogs-require-content-strategy-expertise-good-writing.html

Best pratices (corporate blogging)
http://howto.commetrics.com/ftcbi/2009/worth-replicating/

Are your employees sharing enough ? (entrevue avec Gautam Ghosh)
http://www.thectoforum.com/content/are-your-employees-sharing-enough

Entreprise 2.0 : Do the tools really matter?
http://www.learninggeneralist.com/2010/04/enterprise-20-do-tools-really-matter.html

Le cas de Cisco  1/3 (A. Poncier)
http://poncier.org/blog/?p=1130

Text analytics becomes more valuable within E2.0 ( Bill Ives)
http://www.fastforwardblog.com/2010/01/14/text-analytics-becomes-more-valuable-within-enterprise-2-0/


Twitter

5 reasons why Twitter is the best social media
http://www.tuttoaster.com/five-reasons-why-twitter-is-the-best-social-media/

When consumers become inventory trackers with Twitter- Hippo Chips
http://www.youtube.com/watch?v=dt8zT26DOGo

Audience size doesn’t prove influence on Twitter
http://www.readwriteweb.com/archives/the_million_follower_fallacy_audience_size_doesnt_prove_influence_on_twitter.php

Recherche d'anciens tweets
http://www.twimemachine.com/


Facebook

Guide pratique Marketing sur Facebook pour les pages de fans
http://www.berlinerbrandung.de/guide_pratique/

Facebook group or fan pages : what’s better ?
http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Facebook fan pages
http://inventorspot.com/articles/are_facebook_fan_pages_emperor_has_no_clothes_35480

How to add Google analytics to your Facebook Fan page
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page/

Facebook Facts
http://www.crunchbase.com/company/facebook


Bonbons mélangés

It's all semantics: linked-data, open data and the semantic web
http://www.readwriteweb.com/archives/open_data_linked_data_semantic_web.php

Why the world needs Wikileaks (Julian Assange on TED Talks)
http://www.ted.com/talks/julian_assange_why_the_world_needs_wikileaks.html?

Student Grades Not Affected by Social Networking ( NHU)
http://www.unh.edu/news/cj_nr/2009/dec/lw23social.cfm

Écrire pour le web en 2010 (Luc Legay)
http://www.slideshare.net/lucos/ecrire-pour-le-web-en-2010?src=embed

Excellent mois de juillet ! De retour à la mi-août.

PL